Industry segmentation includes getting the total heterogeneous marketplace for an item and dividing it into several sub-marketplaces or segments, Just about every of which has a tendency to be homogeneous in all substantial factors.[12] The process is conducted for 2 most important applications: bet

Positioning concerns tips on how to place an item within the minds of individuals and inform what characteristics differentiate it in the competitor's solutions. A company generally performs this by creating a perceptual map, which denotes equivalent products and solutions created in the exact s

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